The Enchanted Village



Christmas wouldn't be Christmas in the 1960's without a visit to "The Enchanted Village" located at Jordan Marsh department store in Boston.

Bundled up in our best holiday attire, we'd take the brief elevated train ride into downtown. We'd "ooh" and "ahh" at the decorative window displays before taking the escalator inside the store to "the Village." The entire floor was dedicated to illuminated winter and holiday scenes. There were animated vintage tableaus of sleigh rides, tree trimming, carolers, and Santa's Workshop. The highlight was the opportunity to sit on Santa's lap for a photo and receive a Christmas stocking full  of candy. It was magical.

As an added bonus, my mother would tote home a box of Jordan Marsh's famous blueberry muffins.

Jordan Marsh Blueberry Muffins & Recipe

Enchanted Village Memories

Jordan's closed the original "Enchanted Village" in 1972 and relocated it to its furniture store in Avon, Massachusetts in 1990. 



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